Sterling Heights Assembly Plant :: Assembly

Sterling Heights Assembly Plant

Sergio Marchionne (credit: Fabrizio Costantini/Getty Images) FILESergio Marchionne (credit: Fabrizio Costantini/Getty Images) FILE

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STERLING HEIGHTS (WWJ) – Once slated for closure back in 2010, the Chrysler Sterling Heights Assembly Plant was the site of a celebration marking the 2015 Chrysler 200 midsize sedan product launch.

Chrysler Chairman Sergio Marchionne discussed the new vehicle during the launch Friday afternoon.

Chrysler 3-14-14 (WWJ)“The (Chrysler) 200 will redefine the Chrysler brand … we are more confident that it will make a major contribution to our continued resurgence. We are making a big bet on its success, ” said Marchionne. ” We have invested nearly a billion dollars in this facility.”

Marchionne made an impassioned speech to the workers at the plant – praising the worker’s “never give up attitude” as the best in the world.

“I believe that American workers can build vehicles with a level of quality as good as anyone in the world and I believe in you the men and the women of SHAP (Sterling Heights Assembly Plant). I want to thank you very much for what you’ve done, but more importantly, for what you are. Thank you very much, ” he said to rousing applause.

The investment in the plant makes the Sterling Heights plant one of the largest and most technically advanced manufacturing facilities in the world.

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